digital

COVID-19: Digital Twins In The Future Of Manufacturing 

Ali Nicholl, Head of Engagement, Iotics, outlines the need for digital twins and how  Rolls-Royce Power Systems demonstrates the manufacturing benefits We live in a world of data and controls, legacy systems and siloes of information, where infrastructure and architecture are built around internal systems and processes. While it’s true the manufacturing industry was transforming its digital operations pre-the COVID crisis, the current market volatility caused by the virus has

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The Secret to Making It In The Digital Sales World: The Human Touch

Successful B2B sales teams strike the human-digital balance customers want in three core areas: speed, transparency, and expertise. The CEO of a large industrial company recently posed a question: “My face-to-face sales force thinks everything should be analogue. For years, they’ve successfully driven consultative sales relationships based on face-to-face conversations, and they think they should

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Why Luxury Brands Need Digital Transformation

“It is now time for luxury brands to fully embrace digital transformation. But in order to do so, technology needs to be a central part of a brand’s business, not just an afterthought” Earlier this year, McKinsey reported that 80% of luxury sales are now influenced by online. This is a staggering figure, and clearly highlights the important role

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How Digital Marketing Can Take Your Startup To A Higher Level

Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more. Everything requires exhaustive research and an eye for detail. Luckily, digital marketing can help with some of these challenges. If you follow suitable strategies and techniques,

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