digital marketing

Avoid ‘A Nightmare Before Christmas’: Protect Your Seasonal Advertising Buys

From Black Friday to “Super Saturday,” the final quarter of the year is a nonstop shopping extravaganza. Consumer spending is at a peak — hitting GBP 74.6 billion last year in the UK alone — and in an effort to target those potential customers, brands pump billions into seasonal advertising campaigns. But along with lucrative conversions comes a greater

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“Stop spending money on Google and Facebook”

Transparency and brand safety: two buzzwords that have been spurring industry transformation over the past few years. It’s hard not to think about trust – an even more endemic issue – when talking about the two. At The Drum’s Programmatic Punch APAC, our Asia editor Charlotte McEleny spoke to Penny Langenfeld, director, programmatic sales, SEA, Double

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Brexit Causing ‘Indecisiveness and Hesitancy’ for Marketers as Budgets Get the Chop

Source: The Drum With Boris Johnson’s latest Brexit deal still hanging in the balance, the impact of political and economic uncertainty is hitting the ad industry – with marketers admitting they’ve made budget cuts in the last quarter. The quarterly Bellwether report from the Institute of Practitioners in Advertising (IPA) has found that a net balance of

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Three Reasons Why Digital Marketers Can Win This Year And Beyond

In many ways, digital marketing has proven itself indispensable to today’s marketers, and it’s moving the marketing industry in a direction filled with innovative technologies, social media connectivity and endless possibilities. This year, digital advertising spending is predicted to surpass traditional advertising for the first time, according to eMarketer. Traditional advertising and marketing don’t seem to

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Personalisation Without Personal Data?

Source: The Drum If you were to pick one factor most likely to shape the next 10 years in marketing you’d be hard-pressed to come up with a better answer than ‘data’, but for the first-time marketers have to start facing the possibility that that evolution might mean facing a world of scarcer not more

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The ‘End of Digital Marketing’?

Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with an abandon that is truly reckless. Let’s be more precise to be more effective. A few weeks before Cannes Lions (and all of the controversy there), Google made a major statement that was surprisingly unnoticed by most of the marketing world: “the end

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