digital economy

Brexit Causing ‘Indecisiveness and Hesitancy’ for Marketers as Budgets Get the Chop

Source: The Drum With Boris Johnson’s latest Brexit deal still hanging in the balance, the impact of political and economic uncertainty is hitting the ad industry – with marketers admitting they’ve made budget cuts in the last quarter. The quarterly Bellwether report from the Institute of Practitioners in Advertising (IPA) has found that a net balance of

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How To Flourish In Industry 4.0, The Fourth Industrial Revolution?

Tomorrow’s market winners will win with the smartest products. It’s not enough to just build insanely great products; winners must have the smartest products! But what are smart products? “Smart” is one of those overused, poorly defined terms that float around conversations about the Internet of Things (IoT) and artificial intelligence (AI). What do we actually mean by smart? For purposes of my

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Solving The Advanced Analytics Talent Problem

Around the world, select urban areas dominate the advanced analytics talent pool. If your headquarters doesn’t happen to be in Silicon Valley, Beijing, or Bangalore, however, there’s hope. In the age of big data and AI, building strong advanced analytics capabilities is a strategic imperative for companies. But advanced analytics talent is hard to find,

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Can Data Analytics get you a promotion?

As someone who leverages data analytics for a living, here’s a fun fact: Of all the people who engage my company, 45% get a job promotion within two years. When I see an interesting trend like that, I tend to dig deeper to better understand what’s driving such a fascinating trend. By the end of

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Data Science Jobs: Sexiest job in the 21st century

Data science jobs war is driving up salaries for people who can turn social media clicks into code. Murray Webb had been a lackluster student more interested in sports than schoolwork while attending a small Virginia college. Then he transferred to Kennesaw State University in suburban Atlanta to pursue a master’s degree in applied statistics

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