Digital Advertising

Avoid ‘A Nightmare Before Christmas’: Protect Your Seasonal Advertising Buys

From Black Friday to “Super Saturday,” the final quarter of the year is a nonstop shopping extravaganza. Consumer spending is at a peak — hitting GBP 74.6 billion last year in the UK alone — and in an effort to target those potential customers, brands pump billions into seasonal advertising campaigns. But along with lucrative conversions comes a greater

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“Stop spending money on Google and Facebook”

Transparency and brand safety: two buzzwords that have been spurring industry transformation over the past few years. It’s hard not to think about trust – an even more endemic issue – when talking about the two. At The Drum’s Programmatic Punch APAC, our Asia editor Charlotte McEleny spoke to Penny Langenfeld, director, programmatic sales, SEA, Double

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Personalisation Without Personal Data?

Source: The Drum If you were to pick one factor most likely to shape the next 10 years in marketing you’d be hard-pressed to come up with a better answer than ‘data’, but for the first-time marketers have to start facing the possibility that that evolution might mean facing a world of scarcer not more

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New Adobe Survey: Evolving Market for Voice Applications

Surveys are rarely a perfect distillation of technology’s role in society but a new survey conducted by Adobe Analytics does contain some revelatory clues about voice-controlled devices and applications that could prove quite useful to developers and manufacturers of these products. The methodology of Adobe’s surveys is pretty straightforward for these kinds of reports: They query more than 1,000

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UK Digital Ad Spend To Hit £15 billion In 2019

Double-digit growth will push digital advertising spend in the UK above £15bn in 2019, according to fresh forecasts from Barclays. The bank predicts that marketers will spend more on UK digital ads in 2019 than they did in 2018, despite the backdrop of Brexit and the resulting economic uncertainty. While the bank’s Adtech Ascendancy report

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