AdStage makes the shift from ad management to campaign analytics & automation platform

AdStage makes the shift from ad management to campaign analytics & automation platform The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results. Ginny Marvin on January 23, 2018 at 9:00 am AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it

Read More

Ministers play down leaked Brexit study

Ministers play down leaked Brexit study Ministers have sought to play down the leak of a government document predicting an economic hit from Brexit. According to BuzzFeed, the report concluded growth would be lower in each of three different Brexit outcomes than if the UK had stayed in the EU. Brexit minister Steve Baker told MPs

Read More

Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital By Ayesha Salim–12 September 2017 10:35am Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US

Read More

Media and Entertainment Industry Digital Analytics| Leveraging Analytics to Measure the Performance of Websites – Quantzig  

Media and Entertainment Industry Digital Analytics| Leveraging Analytics to Measure the Performance of Websites – Quantzig Quantzig’s Digital Analytics Engagement for a Media and Entertainment Industry Client (Graphic: Business Wire) January 19, 2018 08:03 AM Eastern Standard Time LONDON–(BUSINESS WIRE)–Quantzig, a global analytics solutions provider, has announced the completion of their latest digital analytics engagement on

Read More