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Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017 In this roundup of the analytics topics that caught our audience’s interest this year, you’ll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting. Pamela Parker on December 20, 2017 at
Nearly 80% of consumers would end brand relationship over unauthorized data usage SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 18, 2018 at 4:58 pm As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy
AdStage makes the shift from ad management to campaign analytics & automation platform The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results. Ginny Marvin on January 23, 2018 at 9:00 am AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it
How to make the most of LinkedIn’s free Website Demographics Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics. AJ Wilcox on January 25, 2018 at 11:38 am Have you ever wanted to know what
Ministers play down leaked Brexit study Ministers have sought to play down the leak of a government document predicting an economic hit from Brexit. According to BuzzFeed, the report concluded growth would be lower in each of three different Brexit outcomes than if the UK had stayed in the EU. Brexit minister Steve Baker told MPs
EasyJet’s top marketer Peter Duffy departs to make way for chief data officer EasyJet is getting rid of the chief customer officer role in favour of a chief data officer as it looks to “exploit opportunities in data”. By Sarah Vizard 23 Jan 2018 8:00 pm EasyJet’s chief commercial officer Peter Duffy has left the airline as part
Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital By Ayesha Salim–12 September 2017 10:35am Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US
Amazon Go: convenience and concern at new checkout-free corner shop All around me in this Seattle corner shop, people are grabbing items off the shelves, shoving them into bags or pockets, and bolting for the door. It would feel like well-mannered looting if not for the hi-tech gates where shoppers have to swipe in with their smartphones.
How to boost your content discovery and promotion strategies In part one, we looked at how to use search insights to supercharge your content production strategy. In this concluding part, we’ll examine how to boost your content discovery and promotion strategies in more detail. How to supercharge your content discovery As search algorithms become more sophisticated
Media and Entertainment Industry Digital Analytics| Leveraging Analytics to Measure the Performance of Websites – Quantzig Quantzig’s Digital Analytics Engagement for a Media and Entertainment Industry Client (Graphic: Business Wire) January 19, 2018 08:03 AM Eastern Standard Time LONDON–(BUSINESS WIRE)–Quantzig, a global analytics solutions provider, has announced the completion of their latest digital analytics engagement on
