Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II)

Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II) November 14, 2017 by Lukas Oldenburg 0 Comments   The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data

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MarTech Landscape: What Is Web Analytics Software?

MarTech Landscape: What Is Web Analytics Software? The foundation of a good digital marketing strategy still rests on collecting, analyzing and reporting on website data. Claire Schoen on August 12, 2015 at 2:46 pm Note: This is part of our Martech Landscape series, which will look at various marketing technology platforms over the coming months. For marketers,

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How data analytics will affect the media industry

How data analytics will affect the media industry In the media industry, data analytics has created possibilities that never existedUpdated: November 30, 2017, 19:00 IST By Aldrin Luiz, VP, Research & Analytics Center of Excellence, Time India As per recent reports, Facebook processes 600 TB of data and Google responds to 3.5 billion search requests –

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Government steps up action on unpaid internships

Government steps up action on unpaid internships The government has ramped up efforts to “stamp out illegal unpaid internships”. HM Revenue and Customs (HMRC) has written to more than 500 firms over the last three months reminding them that interns classed as workers must be paid the minimum wage. The government also says it will

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