Editorial Analytics: How News Media Are Developing and Using Audience Data and Metrics

Executive Summary News organisations all over the world have in recent years increased their use of analytics – systematic analysis of quantitative data on various aspects of audience behaviour aimed at growing audiences, increasing engagement, and improving newsroom workflows. In this Reuters Institute Report, we review how a range of different newsrooms across Europe and

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Questions you shouldn’t ask at an interview

Some topics are simply off limits at interviews… Whilst most interview questions are asked as a genuine way to test a candidate’s ability to do the job, some may delve a little too deep when it comes to personal information – and could even indicate discrimination as a result. Whether it’s being done intentionally or not. To

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DataSift partners with LinkedIn to take marketer insights to the next level through AI

Data marketing firm DataSift has announced it is to join forces with LinkedIn to provide greater insights into the Microsoft-owned B2B network for marketers. The company, which describes itself as a ‘human data intelligence’ provider, is unveiling PYLON for LinkedIn Engagement Insights, which gives users various methods of increasing their engagement, from discovering new audiences

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Top 10 Blogs/News Sites for Analytics

As we continue to serve as a resource for business innovation information, we compiled a list of the Top 10 News/Blog sites featuring information about Analytics. This is a follow-up post to our Top 50 Analytics Twitter Influencers. These sources were compiled using specific search terms, Alexa rankings, site information, and relevancy to the topic. 1. Google

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Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US marketers believe it’s their role to collect customer data but not analyse it. In the final episode of the future

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Are Google, Amazon and others getting too big?

The US tech giants Apple, Google’s parent Alphabet, Microsoft, Amazon and Facebook are the five biggest companies in the world by market capitalisation. Their increasing dominance is fuelling concerns about competition and data privacy. So are regulators about to get tough? Shares in Amazon and Alphabet raced past the $1,000-mark this month, the latest sign

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