Nike Buys Data Analytics Startup Celect To Boost DTC Sales

Nike bought predictive analytics company Celect to bolster its direct-to-consumer (DTC) strategy of serving consumers personally at a global scale. Celect’s cloud-based platform provides data to help retailers optimize their inventories with hyper-local demand predictions, per a company announcement. Financial terms of the deal weren’t disclosed. By integrating Celect’s technology into Nike’s mobile apps and website,

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What Is Facial Recognition – And How Sinister Is It?

As a surveillance technique it’s ubiquitous, but is still a political, legal and ethical conundrum. What is facial recognition? Facial recognition technology has spread prodigiously. It’s there on Facebook, tagging photos from the class reunion, your cousin’s wedding and the office summer party. Google, Microsoft, Apple and others have built it into apps to compile albums

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