Digital Now More Than Half Of Global Adspend

Digital advertising will account for more than half of global adspend in 2020, thanks to a shift to digital platforms driven by lockdowns around the world, according to Zenith’s latest Advertising Expenditure Forecasts. The media agency already predicted digital would hit this milestone by 2021, but it has now revised its forecast for digital’s share of the

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Corona Crisis Lessons For Leaders In The Digital Economy

Trends to digitalize daily life have been accelerated by the coronavirus pandemic of the past months. Many small and mid-sized German companies, for instance—previously sluggish and unconvinced of digital progress—were forced to digitalize. Those that had already invested in digital gained a competitive edge over their analogue peers. But not every digital innovation will survive.

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COVID-19 To Accelerate Use of Digital Payment Technology

The global shift towards digital and cashless payments has increased over recent years. For example, investments in payments related fintech have been double that of other technology investments across the financial services space. However, according to a new report by the Emerging Payments Association (EPA EU), The European Payments Landscape in Perspective: 2020 Report, this trend will be

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Why The Cloud Is The Backbone Of Remote Work?

Prior to the pandemic, many organizations required their employees to come into the workplace, whether it was for leadership, community, security or other reasons. COVID-19 caused organizations everywhere to quickly shift to remote work, regardless of their opinion before. The shift was a matter of safety and public health, yet many companies that used to

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