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Source: Medium.com In a world suddenly fearful of touch, voice technology is getting a fresh look. Voice-activated systems such as Google Assistant, Amazon Alexa and Apple’s Siri have seen strong growth in recent years, and the virus pandemic could accelerate that, analysts say. Voice assistants are not only answering queries and shopping, but also being
This article was originally posted by Aamer Baig, Bryce Hall, Paul Jenkins, Eric Lamarre, and Brian McCarth on the McKinsey The rapid migration to digital technologies driven by the pandemic will continue into the recovery. Here’s how to accelerate your organization’s digital capabilities to keep pace. By now, most C-suite executives have led their companies to digitize at least
As lockdown continues to squeeze online fashion retailers, Asos is embracing augmented reality (AR) to help it promote and sell fresh products to housebound audience. E-commerce clothing platforms have reported mixed results during lockdown. Although bricks and mortar competitors have been laid low by shuttered high streets, wider economic tailwinds have dampened consumers’ enthusiasm for online
Ad budgets were already shifting from TV to digital before the coronavirus pandemic, but that’s going to speed up, according to a Europe-focused report by Goldman Sachs. “Overall, we expect the crisis will only accelerate the secular shift in advertising budgets towards digital, while potentially also leading to more attempts by the EU broadcasters to seek further
Ali Nicholl, Head of Engagement, Iotics, outlines the need for digital twins and how Rolls-Royce Power Systems demonstrates the manufacturing benefits We live in a world of data and controls, legacy systems and siloes of information, where infrastructure and architecture are built around internal systems and processes. While it’s true the manufacturing industry was transforming its digital operations pre-the COVID crisis, the current market volatility caused by the virus has
Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be remedied? Earlier this week, Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social
There are convincing business cases for using public, private or hybrid cloud models under normal trading conditions. But now, in the midst of the COVID-19 crisis, your choice might impact your company’s long-term sustainability. With the COVID-19 crisis unfolding, enterprises are asking whether they have adopted the right cloud computing models for their business’s processes
After a week of public and not-so-public announcements, The Drum has compared the different cost-cutting tactics of advertising’s biggest groups – right before the industry feels the full impact of the coronavirus downturn. WPP Chief executive Mark Read has done a good job of appearing honest and transparent in the face of a recession, offering
Digital Republic Recruitment offers clients and candidates across the United Kingdom an unparalleled insight into the digital recruitment marketplace. As the thought leaders in the data-driven digital recruitment sphere, we have produced a comprehensive overview of digital market salary trends in London to understand how (if at all) the coronavirus crisis has impacted the digital
A boom in misleading ads promoting coronavirus cures and treatments online has led to big changes for the UK’s advertising watchdog – which has been forced to rethink its priorities quickly in light of the ongoing global pandemic. Like many media regulators, the Advertising Standards Authority (ASA) is often faced with criticism about the speed
