The Future of Digital: 5 Things You need to Know from ‘Programmatic Punch’
In-housing, addressable TV, regulation and, of course, transparency and ethics – all topics that have dominated industry headlines in 2019. With some 69% of media due to be traded programmatically by 2020 and digital ad spend set to exceed $100bn, The Drum brought together experts from the digital media landscape at its annual Programmatic Punch event on