Manni Chana

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Manni Chana

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manni@digitalrepublicrecruitment.com


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OVERVIEW

Overview

Digital Repulic are looking for an analytical and tech-savvy Conversion Optimisation Analyst to join the team to use your technical and commercial knowledge to implement website optimisation projects and identify areas for website improvement using strategic analysis.

Roles

You’ll be helping customers choose and book from over 400 products and services and experience the best of live entertainment internationally. On a daily basis, you will monitor and evaluate website performance using a variety of tools such as Google Analytics and Hotjar. Using these insights, you will then hypothesise and create AB tests using Monetate for Conversion Rate Optimisation (CRO). This is a fantastic opportunity for a conversion optimisation analyst to thrive in an environment where creativity, data and behavioural insight collide.

Some of your typical duties will include, but are not be limited to:

  • Reviewing reports and funnels in Google Analytics to fully understand conversion data metrics by dimensions such as device, browser, geo-location and source, identifying customer pain points and opportunities to implement improvements across all points of the customer journey
  • Working alongside the UX/UI Designer to conduct user testing, interviews and surveys along with on-site tools such as Hotjar or CrazyEgg to observe user behaviour and gather feedback then translate into requirements
  • Creating and manage an AB test plan, detailing hypothesis and success criteria for each experiment, then build the tests within Monetate targeting appropriate audiences
  • Report on the success of AB tests to the business, detailing performance and suggestions for improvements
  • Listening to and translating needs of Channel Managers, such as CRM and PPC, to test and implement improvements to conversion paths including landing page optimisation
  • Working alongside Business Analysts to document product requirements into Jira, ensuring that developers are able to implement without ambiguity
  • Conducting UAT for the business, ensuring that all features are implemented as intended i.e. that end-user experience meets/beats intended design and application
  • Championing a mobile focussed approach and design thinking culture

Background

  • A working background in an eCommerce environment is essential
  • Be highly analytical and solution-focused, with a determination to succeed
  • Have an advanced understanding of using Google Analytics to identify and report on conversion metrics, and a working knowledge of tag management solutions such as Google Tag Manager
  • Communicate clearly and confidently on both a verbal and written basis, with the ability to influence at all levels
  • Excellent time-keeping and prioritisation sills when working towards deadlines
  • Experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design
  • Familiarity with A/B and MVT toolkits and examples that are now live and successfully adopted by customers and companies. Experience of Monetate would be preferential
  • Ability to manage multiple projects at any one time and keep stakeholders updated with progress
  • A self-starter with a strong sense of ownership and taking pride in your performance and its impact on our customers and the company’s success
  • Be passionate about resolving user pain points through great design
  • Be open to receiving feedback and constructive criticism
  • Research and showcase knowledge in the industry’s latest trends and technologies.

How do I Apply?

If you are interested in applying for the role register via the link on this page or contact the Digital Republic on the phone or email.

Contact us to find out more!

Get in contact with Digital Republic by sending a mail to manni@digitalrepublicrecruitment.com or call the office on 0203 637 3331. You can also find out more on Linkedin, Instagram or Facebook.

Overview

Digital Repulic are looking for an analytical and tech-savvy Conversion Optimisation Analyst to join the team to use your technical and commercial knowledge to implement website optimisation projects and identify areas for website improvement using strategic analysis.

Roles

You’ll be helping customers choose and book from over 400 products and services and experience the best of live entertainment internationally. On a daily basis, you will monitor and evaluate website performance using a variety of tools such as Google Analytics and Hotjar. Using these insights, you will then hypothesise and create AB tests using Monetate for Conversion Rate Optimisation (CRO). This is a fantastic opportunity for a conversion optimisation analyst to thrive in an environment where creativity, data and behavioural insight collide.

Some of your typical duties will include, but are not be limited to:

  • Reviewing reports and funnels in Google Analytics to fully understand conversion data metrics by dimensions such as device, browser, geo-location and source, identifying customer pain points and opportunities to implement improvements across all points of the customer journey
  • Working alongside the UX/UI Designer to conduct user testing, interviews and surveys along with on-site tools such as Hotjar or CrazyEgg to observe user behaviour and gather feedback then translate into requirements
  • Creating and manage an AB test plan, detailing hypothesis and success criteria for each experiment, then build the tests within Monetate targeting appropriate audiences
  • Report on the success of AB tests to the business, detailing performance and suggestions for improvements
  • Listening to and translating needs of Channel Managers, such as CRM and PPC, to test and implement improvements to conversion paths including landing page optimisation
  • Working alongside Business Analysts to document product requirements into Jira, ensuring that developers are able to implement without ambiguity
  • Conducting UAT for the business, ensuring that all features are implemented as intended i.e. that end-user experience meets/beats intended design and application
  • Championing a mobile focussed approach and design thinking culture

Background

  • A working background in an eCommerce environment is essential
  • Be highly analytical and solution-focused, with a determination to succeed
  • Have an advanced understanding of using Google Analytics to identify and report on conversion metrics, and a working knowledge of tag management solutions such as Google Tag Manager
  • Communicate clearly and confidently on both a verbal and written basis, with the ability to influence at all levels
  • Excellent time-keeping and prioritisation sills when working towards deadlines
  • Experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design
  • Familiarity with A/B and MVT toolkits and examples that are now live and successfully adopted by customers and companies. Experience of Monetate would be preferential
  • Ability to manage multiple projects at any one time and keep stakeholders updated with progress
  • A self-starter with a strong sense of ownership and taking pride in your performance and its impact on our customers and the company’s success
  • Be passionate about resolving user pain points through great design
  • Be open to receiving feedback and constructive criticism
  • Research and showcase knowledge in the industry’s latest trends and technologies.

How do I Apply?

If you are interested in applying for the role register via the link on this page or contact the Digital Republic on the phone or email.

Contact us to find out more!

Get in contact with Digital Republic by sending a mail to manni@digitalrepublicrecruitment.com or call the office on 0203 637 3331. You can also find out more on Linkedin, Instagram or Facebook.

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