Digital and Web Analytics

100 Stats On Digital Transformation And Customer Experience

Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future. Growth of Digital Transformation 70% of companies either have a digital transformation strategy in place or are working on one. 21% of companies think

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Ethics In Artificial Intelligence: Why Values For Data Matter?

While you might not consider ethics in AI a primary concern for your business, consider this: A whopping 50% of business processes will be fully automated by 2022, compared to around 30% today. Most of the advantages in digital transformation are enabled by task augmentation through artificial intelligence (AI) or through AI powered Robotic Process Automation (RPA). Using such vast

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Avoid ‘A Nightmare Before Christmas’: Protect Your Seasonal Advertising Buys

From Black Friday to “Super Saturday,” the final quarter of the year is a nonstop shopping extravaganza. Consumer spending is at a peak — hitting GBP 74.6 billion last year in the UK alone — and in an effort to target those potential customers, brands pump billions into seasonal advertising campaigns. But along with lucrative conversions comes a greater

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User Engagement Analytics for Long-Term Success

A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. If you’re still not there, you’re lagging behind. This article will help you discover why it’s not ideal for you and your business. A majority of points here may not apply

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