Author: Ivona Solovjova

Millennials Earn 20% Less Than Baby Boomers Did – Despite Being Better Educated

Millennials are facing a shortfall compared to other generations when it comes to their paychecks. Overall, millennials earn 20% less than baby boomers did at the same stage of life, according to “The Emerging Millennial Wealth Gap,” a recent report from the nonprofit, nonpartisan think tank New America. Specifically, median earnings for those 18 to 34 are

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Avoid ‘A Nightmare Before Christmas’: Protect Your Seasonal Advertising Buys

From Black Friday to “Super Saturday,” the final quarter of the year is a nonstop shopping extravaganza. Consumer spending is at a peak — hitting GBP 74.6 billion last year in the UK alone — and in an effort to target those potential customers, brands pump billions into seasonal advertising campaigns. But along with lucrative conversions comes a greater

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“Stop spending money on Google and Facebook”

Transparency and brand safety: two buzzwords that have been spurring industry transformation over the past few years. It’s hard not to think about trust – an even more endemic issue – when talking about the two. At The Drum’s Programmatic Punch APAC, our Asia editor Charlotte McEleny spoke to Penny Langenfeld, director, programmatic sales, SEA, Double

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